Isaac Ortiz
Real Estate Broker · Compass
- License
- NWMLS #146754
- Role
- Compass Broker
- Coverage
- King · Pierce · Snohomish
Demo · 2026
What a real-estate brand
looks like in 2026.
The customer experience, the admin lead queue, the AI-discoverability infrastructure, the duo running the pipeline. Every piece, on one page.
i. The brief
A buyer-acquisition system,
built around a Realtor and lender duo.
One free round. A written plan. A lead funnel that compounds on Google and AI search. Live in King, Pierce, and Snohomish County — built around Isaac Ortiz, your anchor host.
ii. The customer side
Five screens, one decision.
The buyer arrives from Google or ChatGPT, lands on an editorial site that doesn't sell, runs their own math, and applies when ready. Every screen below is from the live site.
iii. The operating side
Leads arrive scored, dated, routed.
A buyer shares their situation through /join. The readiness rubric scores budget, timeline, and lender contact. Scored leads land in the duo's admin queue with the inputs visible. No spreadsheet stitching, no phone-tag.
iv. The lead funnel
Buyers come from Google and ChatGPT.
Most brokerages spend more every month for the same lead volume. The infrastructure below spends nothing per lead after it's built. The infrastructure is built.
llms.txt
A structured map of every page, written for LLM crawlers.
robots allow-list
GPTBot · ClaudeBot · PerplexityBot · 6 more — explicitly welcomed.
sitemap.xml
Visible pages and public discovery pages are queued for Google crawl.
RealEstateAgent schema
Every agent profile resolves to a real, licensed person an LLM can cite.
20+ city guides
Neighborhood-level data, FAQ schema, indexable, broker-attributed.
v. The host
Isaac Ortiz, anchor host.
Every claim on this page resolves to a real, licensed broker currently running rounds in Washington. Numbers below are public, sourced, and dated. Lending is handled by the educational Lending Desk, not a named loan officer.
The Lending Desk
Educational lending layer · 18 Holes to Home
- What
- Rates, pre-approval, loan types — explained
- Boundary
- Education only; not a licensed lender
- Handoff
- Licensed loan officer at transaction time
vi. Isaac, in his own voice
“Buying the house is hard if you don't know what you're doing.
Golfing's hard if you don't know what you're doing. You don't need to be ready, you just need a plan. That's why we started 18 Holes to Home. I'm offering a complimentary round with me and my lender partner for anyone interested in buying a home in the next year — no pressure, no obligation, just good conversation.”
vii. Next
One showcase. The strongest pieces.
Use this page to walk through the real customer screens, the admin queue, the AI-search receipts, and the proof points behind Isaac's current experience.
Open the live siteScreenshots and proof points are pulled from the current product surface so the walkthrough stays grounded in the real experience.